The Psychology Of Great Ads....What Gets Us!!

When was the last time you really got pulled in by an ad? To be perfectly honest, I myself cannot remember the last time any particular ad made sense to me. Sense enough to click on anyway, much less, convert. So why is that?

My personal feeling is, that most ads are obviously written with the intent of drawing in the prospective customer, but we have all chased too many of these false promise ads to fall for that anymore. Right? Well, as for me, I may be cynical, but I can see right through these ads before I ever click through.

So is the internet becoming nothing more than a place for a select few to get rich drawing in more and more "new Suckers" all the time? I don't think so. I think it goes deeper than that.

It seems to me, that the new frontier in ad writing and internet marketing, will be taken over by those who can consistently and intelligently draw in customers with real deals. Of course the "real Deals" have to have the same mass appeal that the scam ads do, but they also need to appeal to that deep seeded logical and sensible side we all possess.

And, I might add, they have to appeal to our sensible and logical side without actually being exposed as to that. Simply put, people don't always buy based on logic. We buy based on emotion, and emotion is not logical or sensible. To get the customer to buy based on logic and sensibility without knowing it, while also driving them crazy with emotion......now that's what I am talking about!!

But of course, that is going to have to be a lesson for tomorrow. Because right now, just thinking about how I am going to put into words what my brain understands, yet make it logical and sensible, with a huge dose of emotion put in......is making my mind grind to a screeching halt.

But I do assure you that I am going to take you to new depths of "out of the box" thought. We will explore our psyche under an intense light, and expose its quirky and fascinatingly twisted workings.

This ought to be fun.