Psychology Of Great Ads Mindset.....Part Two

Okay, so we have decided to write an ad to sell a product or service. Maybe we are just trying to get people to click on our ads. Easy enough, Right? Yea....

But in reality, long before we write the ad, we had better of thought it through a little. Because just as we are sure we've nailed it, we are completely blindsided by utter failure. The ad never pulled a single hit or sale. Sure, it might have seen a click or two here or there, but those clicks never converted into anything meaningful. They saw an offer that contrasted too greatly from the actual "deal", then they bolted.

The real question is......Why Did They Bolt? Was it the look of the landing page? YES! Was it the sales letter? YES! Was it the trust factor? YES! And something much deeper....

So our dilemma now, is to try and find out what is stifling our sales conversions. But this is easier said than done, so I might offer up a thought as to what I think. Or rather, how we should think when we develop our ads.

The thought process goes like this; I go to the hardware store to "buy" a drill. Now, let's say that we translate this to the Internet. You have an online business that is monetized, and for some reason you want to sell drills. Okay. So you write the "world's greatest drill" ad. Place a whole bunch of keywords into Google AdWords, and bingo....your going to make a small fortune come sun up. You can't wait to check your AdWords account, and most definitely your Pay Pal account expecting to see at least some type of money. But day after day, and a whole bunch of AdWords dollars later, you haven't seen squat.

Reason. We forgot that (try to follow this psychology, even if it is crazy) PEOPLE DO NOT WANT TO BUY DRILLS!! WHAT THEY REALLY WANT IS A HOLE(S)!! If we could get the hole without having to buy the drill.....we would. Right? DUH!!!

So think about that for a moment. Because That's The KEY!! Or for marketing's sake, THE SECRET!!

Not following me? Okay, let's chase it down some more.

You did not buy that online money making course because you wanted to own more books and Cd's! You did not join every social networking site because you can type really well! I'd bet you did not subscribe to Internet service because you like cables.....And I can 100% GUARANTEE that you didn't buy that VIAGRA because you like little tiny things that are blue!

I can almost hear some goofball right now saying, "that's just selling benefits over features". And to that I would say, "I might have found the only guy on earth that actually wants to buy a drill!"

I promise that the madness will continue in Part 3. So check back and we'll explore deeper caves yet again.