Does Your Business Card Produce Sales?? I doubt it...

Everyday, I meet people who derive their livelihood from selling, and I can't help but notice how demotivating and uncompelling their business cards are. Its always the same old thing; Here's my name (who really cares), my company (snore) and best of all...my address and phone number (don't even bother giving me that)

So of course, everyday, I lend a little advice to these people, most of which falls upon deaf ears. I mean, how many people really think they've developed anything but the finest marketing materials known to man. Most people I'd say. And I'd say that they are wrong.

Here is a test, pull your business card out right now, and jump into the shoes of your next prospective customer. What do you see. If your honest, you've noticed that your business card gives absolutely NO COMPELLING REASON for anyone to do business with you. Sure you might see a logo that you like, your name and title that you like to slobber over and of course, that amazing phone number and address people are just kicking down doors for.....right? Yeah, okay.

Now don't take my attitude as being smug, but if you were the customer....you'd see it for what its really worth. Nothing.

So the question really is, how do we design a business card that sells? In fact, is it even possible to expect sales from such a blunt little tool? My answer is.........absolutely!! It just takes an out of the box approach to the whole deal. Unfortunately, this is the part that I usually get paid for, so I am going to keep it short.

Irregardless of the profession you are in, if you derive your money from selling....you need to know the following information; You Must Give Your Customer A 100% Compelling Reason To Buy From You!! Miss this, and forget printing the business cards, flyers, brochures, catalogs, door hangers and everything else.......they will fail!!

In the next article, we will examine a couple of industries, and the compelling offers that have been made that customers always chomp on. Offers so irresistible, that the customer is driven to a near frenzy long before you have the chance to catch up. This is where it gets very interesting.

See you next time.